
I have just finished reading Scott Berkun's
The Myths of Innovation and it is certainly worth the read. In the book Berkun takes a look back at innovation history and explores how ideas become successful innovations.
He uses examples from the history of technology to explain some of the myths that have developed around innovation over time! He clearly outlines how to convert the knowledge you have into ideas that can really add value.
The book outlines ten great myths in the innovation process:
- The impression that innovation comes in a Eureka Moment
- That we understand the full history of the manner in which an innovation occured
- That innovation is systemic
- That everybody loves new ideas
- That there is usually a lone inventor
- That good ideas are hard to find
- Your boss knows more about innovation than you
- The best ideas win
- All problems have solutions
- Innovation is always good
Berkun's work is clearly laid out, easy to read and full of nuggets. I would suggest anyone intrested in innovation should put in on the list of must reads.